- PPC stands for Pay Per Click, an internet marketing model where advertisers pay for each click on one of their ads in Google search results. Basically, it's a way of buying visits to your site;
- Contextual advertising (PPC) is one of the most popular forms of search engine advertising. This allows advertisers to bid for ad placement on search engine sponsored links when someone searches for a keyword.
Google Display Network
Display advertising refers to the process of presenting a product or service through visual elements such as images and videos on site networks such as the Google Display Network, Facebook, etc.
Display ads are placed on their respective third party websites in the form of banners, image ads, and text ads. Display Advertising is a general term that refers to a visual ad that is displayed on a website.
All major social networks offer ad placement options. This does not mean that you should use all of them.
When thinking about which social media to use for advertising, see which ones work organically. Networks where your content naturally resonates with fans are the obvious choice for your first social ad campaigns.
Remarketing in contextual advertising
- Get new clients quickly.
Both SEO and Google AdWords are search engine marketing strategies to drive more traffic and leads. But a well-optimized AdWords campaign can run much faster.
- Build brand awareness.
Google AdWords, in addition to increasing traffic, clicks and conversions, is also an effective way to educate people about your brand.
- Resuming communication with your site visitors.
One of the biggest benefits of Google AdWords is reconnecting with your site visitors through remarketing.
Access to an ad account
Trust and patience
Development of the architecture of advertising campaigns, ad groups. Setting up performance indicators.
Thorough work on negative keywords. Monitoring and updating data on the availability of goods on the site, automating the management of sales performance indicators.
Carefully configured remarketing, competent work with existing clients will allow you to constantly receive repeat sales of goods or ordering services.
Set up a campaign to maximize your brand awareness. Ads, banners or videos – will see the maximum number of your potential customers.
Ads will appear when you search directly for a specific keyword.
Ads are shown on sites that have sold ad space. This type of advertising is not suitable for everyone.
Remarketing is a type of advertising that includes a set of methods for working with users who have already visited your site.
Potential customers will see your product with a price and an image even before they go to the site. A bright and beautiful image of the product attracts the attention of visitors.