Configuring web analytics systems
What is analytics for?
How has a YouTube launch affected online sales?
How does online advertising affect physical store sales?
How many pages does a user see on average per visit?
What proportion of purchases are made from two visits or more?
Analytics helps answer all these questions
Configuring web analytics systems
Web analytics tools are various services that collect, process, and store data about what a visitor is doing on your site.
In order for the data from the site to be transmitted to the web analytics system, a special tracking code must be installed on the pages of your site.
Web analytics systems have certain requirements for placing code on the site. It is very important to follow these rules, since the data transmitted by this code will later be used to make important decisions.
If you pay insufficient attention to setting up the correct data collection, this can lead to one of many possible errors – data duplication, complete / partial data loss, etc.